If the trademark owner feels that the alleged infringement is temporary - such as a limited edition - and involves a positive portrayal of their company, they might not sue for trademark infringement, especially in view of the вЂњfirst saleвЂќ doctrine. So Nike did not sue for trademark infringement or for false designation of origin because Nike felt that the association with Jesus was a positive thing for their company. Why didnвЂ™t Nike get made about that alteration? Because it didnвЂ™t put Nike and its products in a bad light, and the company didnвЂ™t feel like there was a risk of harm to NikeвЂ™s corporate reputation for being associated with Jesus. The вЂњJesus ShoesвЂќ were Nike Air Max 97 shoes that had the soles filled with holy water. So weвЂ™ve seen that Nike is up in arms about the infamous вЂњSatan ShoesвЂќ but there was another aftermarket alteration that they didnвЂ™t care about - the Jesus Shoes. Lil Nas X has tweeted in response to some outraged posts about the shoes, including retweeting the message below.Did Nike give its blessing to the Jesus shoes? Why is Nike not suing the maker for trademark infringement and false light? Does trademark infringement depend upon how the trademark owner feels about the alleged infringement? The video shows Lil Nas X falling down from heaven, having sex with Satan, and then ultimately killing him at the end and taking his place in hell. The shoes are inspired by a music video recently released by Lil Nas X.

Lil Nas X Has Tweeted Responses to Outraged Posts The shoes featured the verse Matthew 14:25, which reads: вЂњAnd in the fourth watch of the night he came to them, walking on the sea.вЂќДaniel Greenberg, head of commerce at MSCHF, told Business Insider that the Jesus shoes were meant to вЂњmake a statement about how absurd collab culture has gotten.вЂќ In addition to the 60cc of holy water from the River Jordan in the soles, the Jesus shoes featured a crucifix on the top of one shoe and had been blessed by a priest. One pair cost $3,000.Д«usiness Insider reported that the Jesus-themed shoes were bought at retail price and repurposed, and Nike had no affiliation with the shoesвЂ™ creation. Rather than having blood and red ink in the soles, the Jesus shoes had holy water. MSCHF, the creative label behind the Satan Shoes, sold Jesus-themed shoes in 2019, which were also a special design of the Nike Air Max 97 trainers. MSCHFMSCHFвЂ™s limited-edition Jesus Shoes. Eastern time and can only be purchased on MSCHFвЂ™s app. This references the verse: вЂњI saw Satan fall like lightning from heaven,вЂќ which is also part of a theme in Lil Nas XвЂ™s recent music video.ДЄccording to the productвЂ™s website, the shoe is going on sale on March 29 at 11 a.m. The shoe also features a pentagram in bronze with engraving that says, вЂњI SAW SATAN,вЂќ вЂњMSCHFвЂќ and вЂњLIL NAS X,вЂќ and the words вЂњLuke 10:18вЂќ are featured on the outside of the shoe near the toe. The product website notes that each shoe will contain вЂњ60CC ink and 1 drop human blood.вЂќ An animation on the productвЂ™s site shows the sole of the shoe filled with a red liquid that sloshes forward and back with each step. The shoes cost more than $1,000 a pair.ДЄ Nike spokesperson explained to Snopes that Nike had nothing to do with either the creation or sale of the shoes. TheyвЂ™re revamped Air Max 97s by MSCHF made in collaboration with Lil Nas X, Page Six reported. According to the productвЂ™s website, the shoes are individually numbered and only 666 pairs will be sold. The shoes were announced as a collaboration between MSCHF and Lil Nas X to create a limited-edition version of the Nike Air Max 97. рџ©ёContains 60cc ink and 1 drop of human blood

Jesus shoes nike